Fonelook Website Design
Venturing in to the social networking space with a web product that would explore the possibilities of how people socialize in regards to their consumer and business needs.
The goal was to create an environment where people could share ideas, opinions, images and more around their business needs as well as build awareness of what other physical businesses could potentially address their everyday needs based on these
relationships.
Before
After
Final Screens
Approach + Challenge
We worked to explore all the potential advantages to social networking and the goals for the product. From there we established a UI model that would support the information. Once this was in place we explored ways in which we could capitalize on Ajax and Web 2.0 capabilities.
Results
A fun and inviting environment in which consumers can explore their
everyday business needs with trust and enthusiasm!
Role
- Product and feature development
- Information Architecture
- User Interface Design
- Liaison and management with visual design
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Microsoft Server 2000 - Topological Views
Microsoft Server 2000 was looking for a more efficient way to monitor
the performance for large groups of servers. Visualizing information and navigating that information
were key components in improving this experience.
Before: PerfMon

After: MMC based graphical performance monitoring
Approach + Challenge
Monitoring the performance of servers was becoming inefficient. The software in use (Perfmon) contained a great deal of information. But due to the organization and presentation of that information, there was a steep learning curve to understanding when a server was experiencing difficulties. It was also very time consuming to troubleshoot a server, because most users never fully learned how to extract this information out of the software in use. The goal was to improve upon this experience implementing a better visualization of the information and improved the interaction, thus improving the overall troubleshooting experience.
- Conducted a user and task analysis to examine what tasks the user needed to complete to be successful in troubleshooting a server in a minimum amount of time. Also determined who these users were, creating personas and scenarios.
- Participated in site visits to examine the environment the software would be used in.
- Determined how to improve the presentation of information in a more effective and efficient manner.
Role
Lead UX Designer
- Information Architecture
- User Interface Design
- Information Visualization
- Worked with usability to acheive the user centered goals that were set. Worked with program management to assure that all functional requirements were met.
- Defined all behavioral interactions and navigation schema.
Results
The results were a quick and efficient way to view data and
manage servers based on that data. Providing various levels of information in a
variety of views as well as easily discoverable ways to navigate the wealth of
information provided.
- Signifigantly reduced time in locating and rectifying problems.
- Reduced learning curve, users were effective in troubleshooting, immediately identifying problem areas and driving for a solution to get a server up and running again.
Space Planning: A Common Idea
The idea around this design was to make this unused common into an area that
would bring together the residents, of all ages, and create a sense of
community. The common was not very inviting and was never used. The idea was to
make it a more inviting and utilized area, therefore, creating a sense of
community among the residents.
Current Common

Proposed Common
The idea is focused on building a sense of community that would appeal to all
the residents. The residents of the complex range from families with both young
and older children to retirees. The common area is approximately 400 x 400 feet
and is laid out in a diamond shape. Each quadrant currently has trees and
benches which would remain. Without changing the actual shape and integrity of
the area the work was created around the current 4 quadrant areas to shape the
activities. Activities to build on are as follows:
Upper Left Quadrant:
Here I imagine a small putting green, a bocce court and outdoor chess tables.
Here both young and old could enjoy some recreation.
Upper Right Quadrant:
This area would contain a play structure for kids.
Lower Left Quadrant:
Here residents could sit around a fire pit, converse and toast marshmallows!
They could also utilize the grill and the picnic tables for a BBQ.
Lower Right Quadrant:
This would be the community pea patch where residents could have gardens and
trade their produce!
Center:
The center of the common would have a flat water fountain. The water fountain
could be large enough to use as a base for an ice skating area in the winter
months. It would have benches around it so young and old could sit and enjoy or
take a run through on a hot summer day.
Paths:
All of the paths are currently of an organic matter. Because of this they are
overgrown and difficult to access for some members of the community who have
handicaps. Putting down flagstones, pavers or even asphalt on the paths would
make the community area accessible to everyone!